Big Hit, the agency of K-pop supergroup BTS, is rebranding as HYBE, a new ‘entertainment lifestyle platform’ But what fans really care about is the sweet new HQ Big Hit—sorry—HYBE is ...

K-pop label Big Hit Entertainment is teaming up with US giant Universal Music Group (UMG) to find the next K-Pop boy band. The new group will be released under a joint-venture label created by UMG ...