The very nature of pharmaceutical communications and marketing is a very controlled, vetted, static piece that is one-way that reduces all those risks. And so those two concepts have come to a ...

If you are an emerging biotech looking at marketing, or starting to consider how it can help, let’s look at three areas to focus your efforts on as you emerge from stealth. Understand the ...

This concentration aims to prepare future leaders in pharmaceutical marketing by covering industry expertise from research and product development and market access and sales management. You can take ...

Chinese regulator grants second approval for lung cancer drug ivonescimab, which has outperformed Merck’s Keytruda in phase ...