Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same ...

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, ...

The jump to black-and-white branding is not Max's first ... the dotted "a" in the middle of the Max logo evoked another dotted logo vowel: the "O" in HBO. At the time, CEO David Zaslav attributed ...

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...

Max LOGO, HBO Max has become Max per Warner Bros ... But hey, the return of black and white to Max’s branding makes us think they’re onto something… Maybe one day soon the streamer will ...

The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max ...