Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.

The jump to black-and-white branding is not Max's first ... the dotted "a" in the middle of the Max logo evoked another dotted logo vowel: the "O" in HBO. At the time, CEO David Zaslav attributed ...

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max ...

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to its ...

And most recently, a rebrand for Max has brought its logo and color scheme more in ... Discovery has traded the Max blue for the traditional HBO black and white monochrome. We remember when ...

Max LOGO, HBO Max has become Max per Warner Bros ... But hey, the return of black and white to Max’s branding makes us think they’re onto something… Maybe one day soon the streamer will ...

The new logo looks more like the classic black-and-white logo used by HBO for decades. The logo reportedly updated on the streaming service on Sunday morning. Millions will be watching "The White ...