Bleach is a popular ingredient used to lighten hair, but it's not the only option. Here, three celebrity colorists explain ...

New trends are constantly emerging in men's hair coloring, so here's what you need to know as we spring forward. The post How ...

But at the same time, committing to a new color can be a ... like jet black and bleach blonde will always remain prominent. On the other hand, Tumblr-era pastel hair is making a huge comeback ...

‘No Bleach London’ is a range of seven box dyes that create permanent colour changes with absolutely no bleach whatsoever, thus minimising the damage to your hair without forgoing vibrancy and ...

“When combined with exposure to sunlight, the citric acid accelerates the bleaching process and basically this reaction breaks up hair pigment to expose the underlying lighter color(s),” she ...

It also contains other hydrating ingredients like coconut and sunflower-seed oil and glycerin, which are particularly beneficial to severely bleach- and color-damaged hair. It used to be available ...