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The proposed Theory of Multiple Aspiration & Poverty Lines... We’re long-term subscribers to WARC and it ... In compiling a recent case for long-term, sustained investment in brand, we were able to ...

Just over four years ago, climate-friendly fintech startup Aspiration was on the verge of a $2 billion public listing. Now, one of the startup’s board members has pleaded guilty to wire fraud ...

Luxury brands are focused on a certain type of consumer in 2025. Recent years have seen the prices of luxury goods rise sharply, sidelining a critical group of shoppers—those with ...