In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here.

Simply put, market research firms need good marketing to fight back. YouGov is one of the most famous market research firms in the world. Its CMO Mike Woods, though, was aware of the challenges facing ...

The following discussion in the Lengyun Fashion Circle revolves around industry issues and summarized insights. These shared ideas are a collective reflection of industry wisdom and do not represent ...

Provides an overview of the complex topic of brand positioning, a marketing strategy that aims to make a brand occupy a distinct position, relative to competitor brands, in the mind of the consumer.

The University at Buffalo amplifies ambition for students, faculty, staff and the community, offering vast possibilities for achievement in a diverse, supportive and creative environment. As New York ...

Provides an overview of the complex topic of brand positioning, a marketing strategy that aims to make a brand occupy a distinct position, relative to competitor brands, in the mind of the consumer.

A tagline, brand name, or logo are not a position either. Also, choosing a position without first correctly segmenting the market and targeting a specific segment is just a message; it's not a ...

Target has been aggressively growing store brands like Good & Gather and Up & Up, which deliver better margins and help keep ...

A company's positioning strategy is affected by a number of variables related to customers' motivations and requirements, as well as by its competitors' actions. Before you position your product ...

Given that mobile customers form Vodafone’s most substantial user base, mobile marketing takes the spotlight in the company’s brand strategy, Koutsoudakis admits. As a result, it ensures an ...