Over the years and as the company grew, Bridgestone also acquired several other notable competing brands to better cater to ...

Even if you've never driven a car in your life, you're more than likely familiar with Bridgestone. While there are plenty of solid alternatives to the red and black tire brand, few can match ...

After more than 12 years with the tyre maker, Jake Rønsholt has said goodbye to Bridgestone. He joined the company in autumn ...

When its ad budget was cut, Bridgestone was forced to face competitors and defend its market share differently in 2019. After research on brand perception and target group needs, it was decided to ...

Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and ...

Tiremaker Bridgestone Corp., an Olympic sponsor since ... “The decision comes after an evaluation of the company’s evolving corporate brand strategy and its recommitment to more endemic ...