Between national lockdowns, logistical nightmares, conscious shoppers and a looming recession, retail brands have been grappling with how to engage ... While the spread of WeChat’s functions makes it ...

Things have gone from bad to worse at Burberry, the beleaguered British luxury brand. On Thursday, the company's CEO said he is "acting with urgency" to stabilize the luxury brand as it reported a ...

Burberry’s new outerwear campaign, It’s Always Burberry Weather, is appropriately warm. The familiar language sets the tone as we’re introduced to the campaign’s stars on first-name terms, via the ...

The iconic British luxury brand Burberry has been participating in the CICPE since 2021. "The event allows us to gain deeper insights into industry trends and the evolving dynamics of the Chinese ...

The iconic British luxury brand Burberry has been participating in the CICPE since 2021. "The event allows us to gain deeper insights into industry trends and the evolving dynamics of the Chinese ...

What to Read Next “Being able to represent Burberry as a brand ambassador is a real honor for me,” he said in a statement. “I have admired the brand since I was a kid — it’s an iconic ...