EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced today that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and philanthropist LeBron ...

In fact, the Barbie evolution story can be an example of successful business ventures that have checked most, if not all boxes, when it comes to business innovation and development. In the late ...

Barbie is highlighting legendary global role model best friends, introducing lifestyle products fostering friendship, working with a friendship expert to help girls maintain lasting friendships ...