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While gen AI is already having a profound impact on marketing activities like customer service and content creation, it has ...

According to PwC’s 2023 Global Crisis and Resilience Survey, 89% of companies identified resilience as one of their most ...

A new study analyzed the product orders placed by nearly 2,000 multi-brand retailers in the U.K. and France before and after ...

"(I)f we're willing to adapt to an evolving consumer ... we still have a bright future, particularly here for the North Coast ...

technical or business degrees, but the industry is open to anyone who is curious and interested in understanding the consumer and research,” Courtright says. A market research analyst’s job ...

American companies are investing more in their future and getting a better return on their investments than overseas peers, Goldman Sachs said.

In an increasingly interconnected world, international education and research have become indispensable. Our international business and marketing Ph.D. program is designed to equip SLU students with ...

Holistic marketing takes into account the considerations of stakeholders, customers, employees, suppliers, and the community as a whole when creating and implementing marketing strategies.

Though time-consuming, unique details can emerge, making it worthwhile. What is secondary market research? Can a business uncover insights without starting from scratch? Using existing knowledge ...