A catch phrase or small group of words that are combined in a special way to identify a product or company Using corporate slogans to spur growth is common among America's giant companies.

"We'll leave a light on for you" has been the slogan for Motel 6 since 1988, and it has helped the company create a lot of ...

A slogan, when done right, "sums up a company's strategy," she adds. Here are some of the most memorable and recognizable slogans and taglines in advertising history.

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years ...