Specific topics include industry and competitive strategic analysis, analyzing internal strategic resources and capabilities, business-level strategies and tactics, stakeholders’ preferences, and ...

Keeping a balance between low cost and differentiated products is one of the key points of this strategy. What is the difference between cost leadership and differentiation business level strategy?

refers to how a firm positions itself within an industry in general. A generic strategy allows executives to concentrate on the core aspects of their firms' business-level strategies instead of ...

strategy and sustainability. The programme will teach you to respond to a fast-paced and ever-changing business environment, supporting your ambitions to attain strategic positions in business ...