One of three serums Byoma sells, the Brightening Serum combines niacinamide and hyaluronic acid (along with the tri-ceramide complex, of course) to visibly brighten and hydrate skin. Boots’ own ...

In addition to the priming SPF, other products we can see shoppers being excited about are the K-beauty hero, BYOMA’s Phyto-Mucin Glow Serum, which launched in February this year. This £13.99 ...