As our digital focus month begins, Ash Rishi shares his belief that CRM is not a solution, but in fact a strategy in pharma marketing. He also shares his top five reasons as to why a dedicated CRM ...

Before you commit to a customer relationship management platform, make sure it has the features you need to grow your ...

AI-powered CRM systems help marketing organizations and brands improve their customer experience ... Moran added that marketing success hinges on effective data use. A solid strategy includes ...

Nimble CRM stands out from traditional customer relationship management software by focusing ... "Social commerce is becoming increasingly popular for brands," noted Darin Archer, chief strategy ...

Master full-funnel marketing with tactics that connect acquisition data to lifetime value, driving smarter decisions and ...

Blending deep CRM expertise with AI innovation, Chitrapradha Ganesan is leading the shift from reactive customer management ...

Don't leave your CRM data exposed. Join our expert-led summit to gain actionable insights and proven strategies to protect ...

CRM strategies have failed to have lengthy success. In particular, the firm's three-year risk-adjusted success ratio demonstrates that only 22% have beaten their respective category median on a ...

CRM strategies have failed to have lengthy success. In particular, the firm's three-year risk-adjusted success ratio demonstrates that only 22% have beaten their respective category median on a ...

highlighting the transformative impact of smarter CRM strategies. "A CRM should be an engine for growth, but for many companies, it has become just another administrative burden," says Valero Vernet.