In just over two years, Reliance Consumer has revived the 1980s cola brand and turned into a ₹1,000 crore business. But with ...
With the onset of the summer season increasing the demand for affordable cold drinks among the middle class, the market ...
The Indian soft drink market is witnessing a major battle between global giants Coca-Cola and PepsiCo and Mukesh Ambani's ...
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Campa Cola: Beverage battle brewing? Mukesh Ambani staring at competition from global giants in Rs 10 price war?After Mukesh Ambani-led Reliance Industries, Coca Cola and PepsiCo’s entry in the Rs 10 price segment suggests their strategy ...
Coca-Cola and PepsiCo have launched ₹10 packs for their diet and light beverages, including Thums Up X Force, Coke Zero, ...
Reliance Consumer Products is intensifying competition in the Indian soft drinks market by expanding its Campa range at half the price of Coca-Cola and PepsiCo brands. This move has prompted Coca ...
Mukesh Ambani is set to rupture the Indian markets known for its ‘pay less, get more’ attitude. This time, his product is ...
Cola, PepsiCo, and Reliance’s Campa launch affordable Rs 10 diet and light drinks as demand for sugar-free beverages grows ...
This strategy creates a price war. The company focuses on general trade channels. It offers support for distributor sales forces. Mukesh Ambani's Campa Cola: Reliance Industries's FMCG arm is ...
Several beverage makers including PepsiCo, Coca Cola, Amul, Campa Col, etc are launching their brands at a competitive price ...
As Mukesh Ambani led Reliance's Campa Cola entering the market with aggressive pricing, the competition will intensify in the ...
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