The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints.

Tmall.com is currently the largest B2C ecommerce retailer in China. Sister company of Taobao.com, the Chinese equivalent of eBay, both Tmall and Taobao are part of the Alibaba Group, founded by the ...

Koto's strategy director, Cassidy Moriarty, talked to Campaign Asia to explain how the work is a step up from ... inspiring the next wave to pick up the baton." The 50th-anniversary logo (see below) ...