If you’re unfamiliar with it, Campari is a bitter Italian liqueur known for its bright red color and bittersweet, memorable flavor. This historic liqueur has its roots in Milan, Italy in 1860.

Most of Campari’s global priority brands, like Aperol, Wild Turkey, and Appleton Estate, were acquired. We have a particularly constructive view of Aperol, which the firm bought in 2003.

Campari pauses M&A to focus on brand growth amid US tariffs Italian spirits group Campari plans to put the brakes on M&A and focus on developing its most promising brands as it faces a hit from U ...