Save the Children partners with some of the world’s leading corporations and brands to create global and domestic cause marketing programs that yield powerful results. Together, we not only achieve ...

Cause marketing (or a commercial co-venture) is a marketing partnership between a company and a nonprofit organization that raises money for the nonprofit organization while promoting a product, ...

Partnerships between product and cause are referred to as cause-related marketing (CRM) (Varadarajan & Menon 1988). It is based on the idea of profit-motivated giving and can be viewed as the ...

A cause marketing relationship is a commercial marketing partnership between a company and a charitable organization whereby a charitable sales promotion is used to market a product or service linked ...