Partnering with a nonprofit is just one way brands implement cause marketing campaigns. In other cause-related marketing examples, companies promote their commitments to social causes. The candy ...

Companies can leverage their cause-related marketing campaigns by choosing either a long or short duration, subject to their product–cause bundles. If a company decides to implement tactical ...

The marketing of the product, and the presentation to the world of the company that makes it, are increasingly coming together. Partly because of higher expectations of corporate responsibility by ...

The term describes a partnership between a company or brand, and a charity or ’cause’ by which the ’cause’ benefits financially from the sale of specific products. American Express first coined the ...

The end of the year—which accounts for, on average, 41 percent of Americans' charitable giving—is often a prime time for cause-related marketing: when companies push items with the promise ...

Whether asking consumers to "Do the (RED) Thing" or to "adDRESS Your Heart," companies have increasingly embraced cause-related marketing to motivate consumer behavior. Cause marketing campaigns and ...

Most brands are often hunting for new ideas to grow their revenue using free marketing strategies, here are three convincing strategies that are proven to get any brand instant traction and a ...

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Following the success in 2013 of a cause-related marketing campaign in the UK to raise awareness and funds to help protect tigers, their habitat and their future; the campaign was expanded into a ...

Before moving to Washington, D.C. Casey served as an account supervisor at Cone Communications in Boston in its Corporate Social Responsibility/Social Impact group, developing and managing the ...