One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising drives ...

Oberholzer-Gee, Felix, Dennis Yao, Britta Kelley, and Lizzie Gomez. "Sweet Deal—Industry Self-Regulation of Breakfast Cereal Advertising to Children." Harvard Business School Case 712-463, February ...

It realized the importance of talking to consumers on a regular basis and newspapers across North America published dozens of ...

High sugar cereal brands target TV ads directly to kids under age 12. And this targeted advertising leads to greater household purchases of unhealthy kid cereals, a new study finds.

Everything was so sexy and seductive....up to where he was eating a bowl of cereal,’ one commenter on Instagram wrote ...

Kit Gammel,32, is the co-founder of Surreal cereal His father is Sir Bill Gammell who has a reported net worth of £40 million A breakfast cereal entrepreneur who launched an advertising campaign ...

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The ad showed Beckham eating cereal in between clips of him working out and playing pool (Instagram/@davidbeckham) On route to collecting the award, Unicef goodwill ambassador Beckham hugged ...

The very first advert for the cereal brand showcased the rock legends' skills, and it's only now that followers of the band are stumbling upon the ad. It turns out, The Rolling Stones are ...