One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising drives ...
Today you can pick up a box of Kellogg's cereal at any grocery store, but when the cereal was first created there was a very different way to get it.
High sugar cereal brands target TV ads directly to kids under age 12. And this targeted advertising leads to greater household purchases of unhealthy kid cereals, a new study finds.
Oberholzer-Gee, Felix, Dennis Yao, Britta Kelley, and Lizzie Gomez. "Sweet Deal—Industry Self-Regulation of Breakfast Cereal Advertising to Children." Harvard Business School Case 712-463, February ...
The ad showed Beckham eating cereal in between clips of him working out and playing pool (Instagram/@davidbeckham) On route to collecting the award, Unicef goodwill ambassador Beckham hugged ...
The very first advert for the cereal brand showcased the rock legends' skills, and it's only now that followers of the band are stumbling upon the ad. It turns out, The Rolling Stones are ...