The days of police badges and lightsaber spoons lurking in boxes are over. Kids now get QR codes. What happened?

The free cereal toys we were obsessed with collecting Nothing screamed excitement in the 50s up to the mid-00s than finally getting your hands on the toy that was free in your favourite breakfast ...

An “adult” cereal brand is putting a free vibrator in its boxes to promote sexual wellbeing and the promise of a high-energy ...

Browse the cereal aisle today, though, and you won’t find much in the way of in-box toy incentives. So what happened? Dry ...

Jada Toys is taking the cereal game to new levels with their newest Kellogg's Frosted Flakes Tony the Tiger 1/12 Figure ...

Lerner’s idea was to have big breakfast-food companies include Silly Face Man (its original name) in cereal boxes as a giveaway toy. Back then, no kid would consider choosing a cereal that did ...