The days of police badges and lightsaber spoons lurking in boxes are over. Kids now get QR codes. What happened?

An “adult” cereal brand is putting a free vibrator in its boxes to promote sexual wellbeing and the promise of a high-energy ...

The free cereal toys we were obsessed with collecting Nothing screamed excitement in the 50s up to the mid-00s than finally getting your hands on the toy that was free in your favourite breakfast ...

Lerner’s idea was to have big breakfast-food companies include Silly Face Man (its original name) in cereal boxes as a giveaway toy. Back then, no kid would consider choosing a cereal that did ...

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