Multi-channel marketing means deciding on what mix of channels will have the biggest impact, and understanding how each of these routes is going to contribute to your brand promotion.

Given the breadth of channel availability for marketing, it is not necessary to distinguish multichannel and omnichannel. Forget the semantics, the choice is which combination of channels is best ...

Rather than developing a subscription-based service in an already saturated market, Jackson partnered with Lionsgate to create a freely accessible channel that generates revenue through advertising.