Looking at the Chinese market, Saurel sees both great potential and a strong sense of responsibility. "Chinese consumers seek authenticity, innovation, and engaging experiences," he noted.

The whisky (and whiskey) market is a bit unstable these days, to say the least, with reports of declines in sales from scotch distilleries and producers, as well as the looming threat of tariffs ...

But what we do look at are the underlying fundamentals,” including the long-term premiumisation and a growing middle-class in the country, he said.Pernod’s Chinese whisky has an intense ...

The agency’s targeted approach on platforms such as Little Red Book (LRB) and Billion Bottle made it possible to engage directly with Chinese whisky enthusiasts. The campaign's most powerful ...

Ja Rule joined the growing list of Hip-Hop entrepreneurs in 2024 with Amber & Opal, a whiskey crafted for newcomers and seasoned drinkers.

As Chinese travellers increasingly turn to social media for trip planning and shopping inspiration, Whyte & Mackay is ...