Google’s AI Overviews are significantly decreasing clicks to traditional organic listings, especially for non-branded, ...

Top-ranking pages lose visibility as AI Overviews dominate user attention, impacting organic traffic on general searches.

In February, we covered how Google's AI Overviews really hurt the click-through rate of the search results and paid ads. Well ...

That’s why optimizing your click-through rate (CTR) is just as crucial as climbing the search results. By analyzing your ...

From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.

Advertising royalties paid to websites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed without ...

Because open rates have become unreliable, you'll want to really pay attention to your clickthrough rates (CTRs) to gauge email performance. After all, you don't want people to just read your ...

interaction rates and replay rates. Mobile video While desktop video engagement also increased in the past year, mobile video engagement particularly soared. In the last two quarters, ...

This article summarizes the trends of cost per click (CPC) and click-through-rate (CTR) of retail media ads in 2023, according to Skai, the e-commerce data analytics company. In 2023, the overall cost ...

Two new studies indicate that Google's AI Overviews are having a negative impact on click-through rates from online searches, ...