A new ad campaign from Coca-Cola appears to mistakenly attribute a non-existent J.G. Ballard work to the author.

Suddenly, the type appears as the cola company’s script logo. The ad is part of a new campaign called “Classic” running in Spain and the U.K., in which Coca-Cola highlights instances when ...

The Coca-Cola logo is iconic on its own. But if you look a little closer, it contains something dear to the heart of the ...

Developed by WPP Open X, "Classic" highlights the brand’s role in literary culture by replacing typed mentions of “Coke” or “Coca-Cola” on the page with the brand’s popular red logo.