The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity.

This year, product recalls have seemingly been off the charts, with Coca-Cola now joining the fold with a recall of its own.

It started in 1923, when Robert Woodruff was elected president of The Coca-Cola Company. He had big dreams of expanding the brand and its global reach. In the years before, Coca-Cola's ...