King, Charles, III, and Das Narayandas. "Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?" Harvard Business School Case 500-068, February 2000. (Revised December 2000.) ...

Coca-Cola, the soft drinks giant, believes its Freestyle machines – which allow consumers to pick between, and mix, over 150 beverage flavors – offer numerous possibilities for driving growth. When ...

Fanta Lime In My DMs, Sprite CherryBaby101, Sprite Orange Goin' Viral, Fanta Citrus Chatbox, Coca-Cola Vanilla Peach Luvr, ...

Coke Freestyle machines are renowned for their ability to deliver over 100 different flavors of Coca-Cola and other Coke products, from routine options like Cherry Coke to exotic combinations like ...

Coca-Cola is gearing up for yet another new flavor release, one that made its original debut back in 1905 and has since ...

Long pushed to the periphery of burger joints, sauces—often found in bulky tubs with pump handles, fixin's bars and boxes of packets stashed behind the check-out counter—may soon come to a futuristic ...

Coca-Cola Orange Cream and Orange Cream Zero Sugar are set to hit shelves beginning Feb. 10, so keep an eye out for any early ...