A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

Related: Coca-Cola doubles down on growing new category The global RTD market was estimated to be around $3.2 billion in 2024 ...

Make no mistake, there was nothing amazing in any of ... comms and distribution mastery that other brands simply cannot match. Coca-Cola is better at marketing than anyone else. Talking to old-time ...

Want to truly know your customer? Check out Bounce Insights. The Irish startup claims its software can determine exactly where your customers are, what they’re looking to buy, and even what packaging ...

Coca-Cola might be a good enough long-term investment for Berkshire Hathaway, in part due to the ridiculous amounts of money ...

Coca-Cola is reintroducing its iconic personalized bottle campaign, leveraging nostalgia and social media to expand its reach ...

The campaign encouraged customers to connect with friends and loved ones by turning the brand’s bottles ... way to bond with others and make new memories. Coca-Cola is reviving its iconic ...

When it comes to innovation, Quincey isn’t afraid to be the chief agitator or chief zombie killer, where he’s had to make the tough call to put many of The Coca-Cola Company’s sleepy brands ...

Coca-Cola's economic moat stems from its strong brand, which shows that this is a ... However, owning the stock might make sense for certain investors. Those who appreciate safety, stability ...