The role for brands in the metaverse could go beyond that of advertisers, providing spaces for like-minded people to share their passions, research for The Coca-Cola Company suggests. The Coca-Cola ...

Drinks brand Coca-Cola improved brand scores in India by partnering with virtual metaverse Yug to host the country's first metaverse wedding. The big fat Indian wedding is, undeniably, one of the most ...

With annual visitors to the metaverse now numbering 600m, it’s a space ripe for promotion: Coca-Cola has already launched a “flavour born in the metaverse”. The Wales Metaverse is being ...