READ MORE: Iconic American restaurant chain wants to open near Somerset READ MORE: 'Europe's first' new futuristic ... food go further.” This year, the Coca-Cola Truck Tour focuses on the ...

For Coca-Cola, during China’s make-or-break- Lunar New Year (LNY), its message was getting diluted, which was a massive barrier to growth. Coca-Cola reinvented itself by creating a shared activity ...