HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

The resulting syrup is then sent to production lines, where it’s combined with carbonated water to give Coca-Cola its ...

If you're a Pepsi person, you'll want to know how the soda got its name. The 125-year-old brand has a history you may not ...

Forty years ago, on 23 April 1985, Coca-Cola decided to change the secret formula of its fizzy drink, in a bid to be market leaders. They launched a new flavour called ‘New Coke’. But, after a public ...

The 1985 launch of New Coke was the result of the cola wars between Coca-Cola and Pepsi. It didn't work out as Coca-Cola intended.

While the new formula had some fans ... like it has since with Coke Zero and countless other flavors, Coca-Cola replaced its original product with New Coke in an effort to gain market share ...