资讯

Coca-Cola makes brillaint use of its logo in new 'literary' ad – and it's an instant classic
The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...
Fast Company3 天
Coca-Cola’s clever new ad uses its logo in a refreshingly old-school way
Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...
Irish Star on MSN6 个月
Coca Cola fans are only just realising what the 'hidden message' is in its logo
Coca-Cola, the global giant known for its iconic red and white branding, has become a household name with its distinctive ...
Coca-Cola is giving BodyArmor a major makeover in hopes of jump-starting sales
When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it “becoming the ...
More About Advertising9 天
Coca-Cola and WPP hit AI gold with new ‘classic’ campaign
AI has been put to good use in this new global campaign for Coca-Cola from WPP Open X and VML New York, which celebrates the ...
Marketing Week22 天
Coca-Cola brings back personalised cans with ‘Share a Coke’ campaign
Share a Coke was first launched in Australia in 2011, and arrived on British shores in 2013. The campaign, which Coca-Cola calls “legendary”, involved the brand swapping out its logo for personalised ...