Crafted by the VML Delhi team and directed by Kishore Iyyar, the film will be amplified across the IPL, television, and ...

Coca-Cola’s European CMO says that advertising produced through generative AI will become the “norm” in the not too distant future. The technology enabled the brand to recreate its classic Christmas ...

The Indian beverage market has recently witnessed a resurgence of the iconic 'cola wars', with major brands engaging in creative advertising duels. This time, the battleground has expanded beyond ...

Don't miss: Why are consumers upset with Coca-Cola’s AI-generated remake of its holiday ad? “We generally want to make ads with people in it,” he said.

SALFIT, West Bank (AP) — Order a Coke to wash down some hummus in the Israeli-occupied West Bank these days and chances are the waiter will shake his head disapprovingly — or worse, mutter ...

With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...

Westerners' consumption of a little-known tree gum – used in everything from Coca-Cola and Nestlé pet food to L'Oréal lipsticks and M&M sweets – could be funding both sides in Sudan's bitter ...

India’s beverage industry is undergoing a significant transformation. Established giants such as Coca-Cola and Pepsi are now encountering new competition, as Reliance-backed Campa Cola makes a ...