In the consumer goods space, few rivalries are as iconic or enduring as the one between The Coca-Cola Company KO and PepsiCo Inc. PEP. These two titans have been battling it out for more than a ...

Pepsi was already losing the cola wars. The trade war isn’t going much better. It all comes down to where PepsiCo and Coca-Cola make the secret-recipe concentrates that are the essence of their ...

It’s the summer of 2025, the season of high-budget cola marketing. Giants Coca-Cola and Pepsi together have a war chest of Rs 2,500 crore, as per industry estimates, marketing their brands ...

What also helps Coca-Cola navigate more sensitive economic fluctuations is the company’s core focus on its flagship soda and other drink products as opposed to Pepsi, which has a diversified ...