Coke CEO talks most memorable campaigns and the future of AI-driven advertising
Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...
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Adobe Summit 2025 - Coca-Cola is using gen AI to make cheaper and quicker adverts, but misses the human touch
At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future where we all appear in our ...
Diet Coke’s comeback—how social media and new ad spending are reigniting the brand
Diet Coke for several years had been behind other brands in terms of advertising support from Coca-Cola, Cha said, notably ...
Redditor Kept a Coke Bottle with Late Mom’s Name on It in the Fridge for Years. Then a Friend Accidentally Drank It
A user on Reddit shared the story of their late mother's "memorial Coke," which stayed in the fridge for 10 years — until a ...
‘Never buying again’: Expert warns against Coca-Cola after ‘falsely advertising’ Fairlife milk
According to ARM (Animal Recovery Mission), between July and December of 2024, the organization uncovered brutal animal cruelty and environmental violations at two farms that are suppliers of ...
Publicis’ Coke media account win could be landing at just the right time
Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...
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Coke Zero Sugar applauds sports fans’ hard work in March Madness campaign
The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.
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Coca-Cola CEO on AI’s creative limits: 'We want to make ads with people in it'
but it is not yet at the stage where it can make all our ads. Humans are incredibly effective at noticing AI that is not actually a human,” he said. Quincey said Coca-Cola’s journey into AI ...