Coke CEO talks most memorable campaigns and the future of AI-driven advertising
Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...
Marketing-Interactive21 小时
Coca-Cola CEO on AI’s creative limits: 'We want to make ads with people in it'
James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...
diginomica21 小时
Adobe Summit 2025 - Coca-Cola is using gen AI to make cheaper and quicker adverts, but ...
At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future where we all appear in our ...
Diet Coke’s comeback—how social media and new ad spending are reigniting the brand
Diet Coke for several years had been behind other brands in terms of advertising support from Coca-Cola, Cha said, notably ...
Coca-Cola is said to be eyeing a new N. American ad partner instead of WPP
Coca-Cola (NYSE:KO) is considering a new advertising partner for North America instead of its existing media account holder ...
Publicis’ Coke media account win could be landing at just the right time
Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...
Marketing Dive1 天
Coke Zero Sugar applauds sports fans’ hard work in March Madness campaign
The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.
Redditor Kept a Coke Bottle with Late Mom’s Name on It in the Fridge for Years. Then a ...
A user on Reddit shared the story of their late mother's "memorial Coke," which stayed in the fridge for 10 years — until a ...
‘Never buying again’: Expert warns against Coca-Cola after ‘falsely advertising ...
According to ARM (Animal Recovery Mission), between July and December of 2024, the organization uncovered brutal animal cruelty and environmental violations at two farms that are suppliers of ...