The Coca-Cola Company has sponsored the Olympics since 1928, and as of 2023 had the most sports sponsorships of any brand. Its deal with the IOC is its largest of the 233 it has across 21 sports ...

Olympic swimmers may have found a possible cure to beating the E. coli-riddled Seine River that has been one of the huge storylines at the 2024 Paris Olympics — a can of Coca-Cola.

This year's theme, "Alice in Wonderland," promises to delight spectators alike with an array of top hats and rabbits checking ...

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Coca-Cola is joining the slew of marketers leveraging the excitement surrounding the summer Olympics by tapping global influencers to upload social media content defining their own meaningful ...

In order to plunge, participants must raise at least $99. The more money raised, the more prizes and awards that can be won.

Coca-Cola is one of the leading brands globally. Although it might seem improbable the truth is that it's not the leader on the Czech market. The brief was to use its Winter Olympics partnership and ...

For the best experience, please enable JavaScript in your browser settings. Coca-Cola has exclusive rights to sell drinks at the 2024 Paris Olympic Games. [Getty ...