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Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Once, Diet Coke’s image was about calorie counting, breaks and well-defined abs. Today, it’s the rocket ...

In today's world of clean, sanitised logos, we don't often see wordmarks that are truly evocative – but judging by the response to the Cherry Coke logo from the nineties, it wasn't always that way.

Diet Coke's seemingly overnight transition from "girl drink" to symbol of masculinity is part of a larger trend that Andrea Hernandez, author of the popular food and beverage newsletter Snaxshot ...