The toothpaste aisle is a decision maker’s nightmare. Crest. Colgate. Sensodyne. Optic white. Total active prevention. Gum care. Sensitive pro-relief. 3D White. MaxFresh. Scope. This is the ...

Colgate’s Sensitive Pro-Relief and GSK’s Sensodyne Rapid Relief, are two leading brands that target the dentinal tubules. In 2011, Colgate credited its line of sensitive toothpastes for its improved ...