The best way to design products and services that meet user needs is to conduct in-depth research on their experiences. By conducting qualitative and quantitative user research throughout the design ...

Guided by the vital conditions framework, the Big Ideas Challenge program brings together interdisciplinary teams to conduct user-centered research, engage in design-thinking, and pursue the ...

What pharma can learn The benefits of conducting effective user research in the rare disease space are far-reaching. Most crucially, user research helps pharmaceutical organisations learn about ...