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The 1969 release of a new, deluxe Leather All-Star revolutionised Converse’s basketball offering, upgrading materials and fit to counter the increasing competition coming from rival brands.

Boston Celtics guard Payton Pritchard has signed a deal with sneaker company Converse to become the brand's third NBA athlete.

Payton Pritchard added a new endorsement deal ahead of the NBA Playoffs, and it's with a Boston-based company.