Marketing stunts tend to range from the banal to the broadly clever—but rarely do they border on the chaotically brilliant.

HatCountry, a leader in Western wear, marks over five decades of tradition with an expanded digital presence, offering ...

This isn’t Beyoncé’s first rodeo — or the first time you can get one of her hats Jackie Fields is a Deputy Beauty Director at PEOPLE. She has been working at the brand since 2005 and has 17 ...

Further proof? There were Margot Robbie and Ryan Gosling's matching cowboy hats in the culture-shifting film Barbie; Lana del Rey's forthcoming country album, Lasso; Schiaparelli's cowboy- and ...