In the past, creative people went into advertising because they wanted to design and paint on big canvases — TV screens and billboards. They literally had outsized portfolio carriers ...

No longer just a tool for optimizing search algorithms or chatbots, AI’s impact extends profoundly into the realms of creative ad testing. In this article, we’ll explore how AI is ...

Heath Media helped a UK company drive rapid growth by embracing creative testing, strategic segmentation, and campaign restructuring to ...

The American Advertising Awards in Miami showcased the city’s flourishing creative industry, bringing together top talent from advertising, design and branding. As the first tier in a national ...