Yarn doll makeup' is the new beauty trend going viral on TikTok and it's leaving viewers feeling confused, upset and downright uncomfortable. But what exactly is it and how did it start?

The yarn face makeup trend first started gaining traction in March 2025, with beauty creator @annamurphyyy originating it by ...

TikTok has always been a breeding ground for bizarre trends, but the viral yarn doll makeup is leaving people deeply unsettled.

Subscribe to our Newsletter today Another look was inspired by Philosofay’s own pen and paper art style, using one of their ...