Let’s be clear: culture isn’t just a layer to add to a campaign - it is the strategy. In a fragmented, fast-moving ...

Interest in cross-cultural advertising research has led to several empirical studies that examine similarities and differences in advertising content between various countries. It is generally assumed ...

P&G's recent admission that they had overly targeted through Facebook advertising is a prime example of how striking this... We’re long-term subscribers to WARC and it’s a tool we use extensively. We ...