New Innovative and Quality Driven Offerings Reinforce Cupcake Vineyards as a Go-To for All Occasions and Joyful, Everyday ...

Maintaining the signature yellow and blue of the Cupcake logo, the new designs center the Cupcake wordmark with a bold font and highlight the world-class wine growing regions for each varietal.

The brand is known for selling clothing accessories with the Johnny Cupcakes logo, which is a cross between a skull and cupcake. The Boston store is famously set up to appear as a traditional bakery.