“But if you imagine beautiful curly hair, like Julia Roberts, Sarah Jessica Parker or Lisa Bonet’s, you can achieve that look with a perm. It’s more the haircut that makes the perm look ...

His clientele is mostly Caucasian and East Asian; most don’t typically have naturally curly hair. Despite the style’s popularity, he says, most barber shops still don’t offer perms.

about creating bouncy perm curls Perms were popular in the 60s, 70s and the 80s, giving hair a voluminous and curly look that was loved by many. Over the years, the style has evolved, but it ...

Getting my hair permed was a constant in my life for over ... I started searching for curly hair salons and specialists. Funnily enough, one of my favorite creators used to live in the same ...